Essex County Council, Information Services (IS)

Third largest local authority in England with £2 billion turnover and 45,900 staff – providing frontline services to 1.3 million people. The IS project was created to seamlessly transit the provision of 11 service areas from the strategic partner back into ECC including the transfer of all roles under The Transfer of Undertakings (Protection of Employment) Regulations (TUPE).

“Aileen created a joint employee engagement programme to break down the barriers and mistrust within the two teams.”

Marketing Strategy Scotland

Brief

To create and deliver a communications strategy for IS during the six-month period.

To ensure that all key and operational messaging was clear, consistent and managed expectations realistically, across key audiences, utilising a multi-channel approach (intranet – tailored micro-site, ticker tape, front page stories, blogs; employee magazines (soft & HTML); ECC wide emails; cascaded briefings; IT Clinics; and relationship managers).

Worked closely with People & Organisation and strategic partner to create and deliver a Joint Employee Engagement programme.

Achievements

“Within three weeks of engagement Aileen had created a clear proactive communications strategy which she implemented effectively, efficiently and professionally.

Aileen created a joint employee engagement programme to break down the barriers and mistrust within the two teams.

Her events were highly successful and were crucial in creating a unified culture under challenging circumstances.”

Bill Hall

Project Director, Deloitte