Marketing, communications and transformation leadership — from strategy through to delivery 

Positively impacting people and communities

Dynamic Heart provides senior interim and fractional leadership for organisations facing significant change – or recognising that their current approach is no longer working.

Founded by Aileen Caskie, Dynamic Heart works with businesses across the UK, from scale-ups and SMEs to established organisations.

Whether you’re navigating investment or acquisition, launching new propositions, entering new markets, reshaping your brand or rethinking your marketing capability, I get to the heart of what’s needed and lead from strategy through to delivery.

Everything starts with people. Transformation only sticks when customers, colleagues and stakeholders understand where the organisation is heading – and why.

Let's talk about your business

“Aileen was masterful at combining tactical and strategic thinking and actions – a reflection of her experience, wisdom and energy.”

Ruth Murphy, Director of Business Development,
Newton Investment Management

Chartered Marketer Scotland

Why Work With Me?

I’m a Chartered Marketer, Fellow of CIM and experienced interim leader with over 30 years’ experience across diverse organisations, markets and business models, including more than 20 years in senior and executive roles.

I combine analytical thinking, commercial understanding and creativity with direct, engaging leadership. I ask questions, challenge assumptions and work with people to make change happen.

I bring high standards, warmth, integrity and a healthy sense of humour to everything I do.

Contact me on LinkedIn

Qualifications

Aileen is a fully qualified Chartered Marketer and Fellow of CIM dedicated to continuing professional development. In 2017, she attained the CIM Professional Postgraduate Diploma in Marketing (Masters’ level professional qualification) held by only 1,028 marketers in the UK and her Chartered Status.

 

Education

  • BA Hons (2.2) in English Studies, University of Stirling (1989)
  • Chartered Institute of Marketing (CIM) Level 7 Professional Postgraduate Diploma in Marketing (2017)

Experience

  • Technology & Energy
  • Financial Services
  • Professional & Educational Services
  • Creative Industries & Publishing
  • Third Sector 

Recognition

  • Chartered Marketer and Fellow of Chartered Institute of Marketing
    (1 of 587 in UK as at 30/04/2024)

Inspiring, engaging and transforming – sharing the power of professional marketing