Marketing, communications and transformation leadership — from strategy through to delivery
Dynamic Heart provides senior interim and fractional leadership for organisations facing significant change – or recognising that their current approach is no longer working.
Founded by Aileen Caskie, Dynamic Heart works with businesses across the UK, from scale-ups and SMEs to established organisations.
Whether you’re navigating investment or acquisition, launching new propositions, entering new markets, reshaping your brand or rethinking your marketing capability, I get to the heart of what’s needed and lead from strategy through to delivery.
Everything starts with people. Transformation only sticks when customers, colleagues and stakeholders understand where the organisation is heading – and why.
Positively impacting people and communities
About Dynamic Heart
Dynamic Heart is an Edinburgh-based business working across the UK, bringing senior marketing, communications and transformation leadership to organisations navigating change. Our approach is direct, analytical and engaging, combining insight, commercial understanding and practical delivery to address the issues that matter most.
Dynamic Heart was created by Aileen Caskie in May 2010 as a fresh way to demonstrate the breadth and depth of her value to prospective clients, as an interim marketing, branding and communications strategist. Dynamic because effective marketing never stands still; and heart because sustainable companies put marketing and customers at the heart of their businesses.
Our vision is
Our purpose is
Our strategy is to deliver marketing excellence to clients to drive economic growth, innovation and to promote sustainable social values through creative use of technology. We combine fresh, challenging thinking with strategic marketing frameworks to reshape business and operating models, define clear propositions and deliver transformational solutions through close, lasting partnerships.
“Aileen was masterful at combining tactical and strategic thinking and actions – a reflection of her experience, wisdom and energy.”
Ruth Murphy, Director of Business Development,
Newton Investment Management
Why Work With Me?
I’m a Chartered Marketer, Fellow of CIM and experienced interim leader with over 30 years’ experience across diverse organisations, markets and business models, including more than 20 years in senior and executive roles.
I combine analytical thinking, commercial understanding and creativity with direct, engaging leadership. I ask questions, challenge assumptions and work with people to make change happen.
I bring high standards, warmth, integrity and a healthy sense of humour to everything I do.
Qualifications
Aileen is a fully qualified Chartered Marketer and Fellow of CIM dedicated to continuing professional development. In 2017, she attained the CIM Professional Postgraduate Diploma in Marketing (Masters’ level professional qualification) held by only 1,028 marketers in the UK and her Chartered Status.
Education
- BA Hons (2.2) in English Studies, University of Stirling (1989)
- Chartered Institute of Marketing (CIM) Level 7 Professional Postgraduate Diploma in Marketing (2017)
Experience
- Technology & Energy
- Financial Services
- Professional & Educational Services
- Creative Industries & Publishing
- Third Sector
Recognition
- Chartered Marketer and Fellow of Chartered Institute of Marketing
(1 of 587 in UK as at 30/04/2024)