About Dynamic Heart
Dynamic Heart is an Edinburgh-based business working across the UK, bringing senior marketing, communications and transformation leadership to organisations navigating change. Our approach is direct, analytical and engaging, combining insight, commercial understanding and practical delivery to address the issues that matter most.
Dynamic Heart was created by Aileen Caskie in May 2010 as a fresh way to demonstrate the breadth and depth of her value to prospective clients, as an interim marketing, branding and communications strategist. Dynamic because effective marketing never stands still; and heart because sustainable companies put marketing and customers at the heart of their businesses.
Our vision is
To inspire, engage and transform ethical enterprises, creating sustainable growth and making a difference through the power of professional marketing. I want the world to be as passionate about marketing as I am – by 2030 I want 75% of UK businesses to have marketing leadership at board level.
Our purpose is
To share brand, marketing, and communications expertise, with authentic and sustainable enterprises from boutiques to blue-chips; blending critical analysis with creativity, insight, and digital strategies, helping clients to innovate, pivot and thrive – delighting customers.
Our strategy is
To deliver marketing excellence to clients to drive economic growth, innovation and to promote sustainable social values through creative use of technology. We combine fresh, challenging thinking with strategic marketing frameworks to reshape business and operating models, define clear propositions and deliver transformational solutions through close, lasting partnerships.
