Why the 7Ps of marketing still matter to business

by | Oct 13, 2024 | Blog

Everyone knows that promotion is part of the marketing mix but increasingly, people seem to think that marketing is ONLY promotion. The truth is that unless you have already “defined, measured and quantified the size of the identified market and the profit potential,”...

Chartered marketer – what does that mean?

by | Aug 28, 2024 | Blog

Everyone’s heard of Chartered Accountants because there are hundreds of thousands of them across the UK. 357,200 registered members of the eight main professional accounting bodies in the UK at the end of 2022 to be precise, according to the Consultative Committee of...