Abu Dhabi Gas Industries Ltd (GASCO), UAE.

Largest government-owned gas processing and distribution company in the world (4,000 people) for natural & associated gas from onshore oil operations in United Arab Emirates. Joint venture between Abu Dhabi National Oil Company (ADNOC), Shell, Total and Partex established in 1978.

“She quickly established herself as a team player and overcame all the challenges we threw at her with warmth and professionalism.”

Marketing Strategy Scotland

Brief

To create and deliver an internal communications strategy, as part of the newly created Corporate Excellence Division (May 2009) during a period of cultural transformation.

Achievements

  • From corporate HQ in Abu Dhabi, created employee engagement campaign for multi-national workforce on four industrial desert sites to understand perceptions of brand values and to embed appropriate behaviours into group consciousness.
  • Identified effective channels for long-term employee engagement.
  • Created BAU collateral including Environmental brochure and Sustainability and Corporate Citizenship Report, in partnership with Ernst & Young.
“Aileen was brought in to deliver communications within one of the biggest gas processing organisations in the world based in Abu Dhabi: a completely new sector; a totally different culture – both corporate and societal.”

“She quickly established herself as a team player and overcame all the challenges we threw at her with warmth and professionalism.”

“She created and delivered the communications for an extremely effective employee engagement campaign. She also led the project that delivered GASCO’s first Corporate Sustainability Report to widespread acclaim.”

Ahmed Al Kuttab

Vice President, Abu Dhabi Gas Industries Ltd (GASCO)

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Marketing Strategy Scotland
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