Barclays Private Clients & International
International and private bank catering for offshore and high net worth individuals.
“The outcome: a great piece of work delivered, on time and within budget. I could not have asked for more.”
Dominic John, Head of Propositions, Business Development, Barclays Wealth Solutions
Brief
To manage communication of launch of Multi-Manager investment platform and asset migration to existing clients for three channels: Private Bank, International Bank & Barclays Personal Investment Management Service.
Achievements
- Engaged work streams in development of key customer messages and key sales messages.
- Developed individual marketing plans for relevant distribution channels.
- Initiated and co-ordinated marketing activities for client materials, explaining how their assets would be migrated across to the new product.
- Worked very closely with project management team drafting process maps for key compliance, legal & product sign-off teams.
- Engaged with Internal Communications and Press Office to ensure consistent messages to different audiences.
“Aileen worked hard and with dedication on a complex project with multiple stakeholders and challenging deadlines… The outcome: a great piece of work delivered, on time and within budget. I could not have asked for more.”