Bestinvest (Brokers & Consultants)
Independent investment advisors and wealth managers, with £2.5 billion in funds under management. Specialise in combining leading research with a high quality of service including financial planning and discretionary management.
“She demonstrated creativity whilst at the same time keeping a firm hand upon the economics of the marketing budget.”
Andrew Barnes, CEO, Bestinvest
Brief
To launch a new Multi-asset Portfolio (MAP) Service and migrate clients. To produce three client newsletters for different business segments, to accompany quarterly valuations. To manage PR agency and process. Ownership of all marketing and communications activity: sponsorship; event management; client and internal communications; affinity partnerships; budget etc.
Achievements
- Launched MAP Service and migrated £67 million with less than 2% attrition (target was less than 20% attrition).
- Delivered three quarterly client newsletters for different business segments, at 50% of previous production and design cost.
- Managed PR agency & media training for spokespeople, generating an average of 15 hits a week.
“Aileen joined initially on contract but quickly established herself working on the successful launch of the Bestinvest managed funds service. She demonstrated creativity whilst at the same time keeping a firm hand upon the economics of the marketing budget. The results spoke for themselves.”