Hospedia

Hospedia technology solutions provider operating in healthtech.

“As a small IT company with a limited budget it was essential that consultants could understand technology, understand the business, and quickly become effective, and Aileen definitely did that for us.”

Marianne Campbell, Product Manager, Hospedia

Brief

Hospedia needed a product launch strategy and toolkit for new Healthcare IT application to support sales teams following purchase of ExtraMed (UK start-up). Key objective was to develop market awareness and to ensure that both merging enterprises’ sales teams were fully familiar with the product portfolios in order to drive client acquisition through cross-sales. Commercial targets were substantial and interlinked as both ExtraMed and Hospedia shared customers.

Achievements

  • Created acquisition strategy articulating proposition for three software products, (key messaging, proof points, benefits, target audience, competitors’ propositions, and activities).
  • Further developed conversion campaign brief for gateway product, and launch campaign brief for new digital data capture software.
  • Succeeded in delighting client through superfast delivery of incisive high-quality strategic marketing output which formed the basis of actionable plans to support UK-wide sales teams in 20 billable hours.

“Aileen provided us with marketing consultancy just at the right time. We were looking to launch a new Healthcare IT application and needed a strategy and a plan so that we could work efficiently with the sales team. As budget was limited, we had to get maximum benefit out of Aileen’s time. She collaborated with us effectively and quickly and produced an incisive and impressive marketing brief and strategy in a very short space of time. This was developed into a plan that was then actioned by the sales team across the UK.  As a small IT company with a limited budget it was essential that consultants could understand technology, understand the business, and quickly become effective, and Aileen definitely did that for us.”

Marianne Campbell

Product Manager, Hospedia