Newton Investment Management
Private discretionary fund manager looking after £38.1 billion in funds under management. Largest segregated charity manager (£4.1 billion) in the UK.
“She was masterful at combining the tactical and strategic thinking and actions – a reflection of her experience, wisdom and energy for success.”
Brief
To plan and implement marketing & brand strategy for Private Clients and Charities divisions.
Achievements
- Creation and co-ordination of strategic planning;
- Management of brand & PR; tactical advertising (on and offline); events (corporate hospitality; conferences & exhibitions; seminars) & merchandise;
- Control of marketing budget of £325k;
- Maintained website and created fresh content;
- Created monthly fund reports;
- Led Newton project to apply new visual identity to all collateral, following merger of parent company Mellon Financial Corporation with Bank of New York.
“It was immediately clear to us on meeting Aileen that she would be able to grasp our issues and priorities, as well as adapt to the culture, in order to achieve what was required. She certainly hit the ground running and not only carried out the brief, including complex projects related to brand and PR, she identified areas for improvement and worked with anyone necessary to achieve change and benefit. She was masterful at combining the tactical and strategic thinking and actions – a reflection of her experience, wisdom and energy for success. Every organisation would benefit from an Aileen and we were delighted she took on our assignment.”
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