Outshere UK & Ireland
Outsphere is a start-up division of Ludwig Ltd, offering a unique (US patent) automated imaging system, which provides businesses with a multi-axis 360+ Interactive Image of online retail products.
“Aileen avoided being jargonistic, instead offering straight forward suggestions and plans that we can now fully implement.”
Brief
Working in partnership with the leadership team on a consultancy basis, to create a go-to-market Marketing, Brand & PR strategy including packaging and shaping the proposition prior to soft launch.
Achievements
Created a comprehensive Marketing, Brand & PR Strategy – encompassing several distinctive areas including: definition of proposition; key features & benefits; business objectives; marketing objectives; market challenges; high level messaging; customer segmentation; communication activities.
Created & developed a supporting toolkit consisting of multiple working documents:
- Detailed challenges & recommendations to help define & package the proposition
- In depth key messaging appendix
- Target audiences & channel segmentation appendix
- PR campaign brief
- Marketing activities calendar
- Action plan – mapping out collateral required and next steps
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“Aileen came highly recommended to us as someone who would understand our business and help us create a strong foundation for our strategic future. She immediately grasped our core business and we could see that she had a vision that very much ran alongside our own.
“She delivered on so many levels, as an expert practitioner with all her years of PR and Marketing experience, yet she avoided being jargonistic, instead offering straight forward suggestions and plans that we can now fully implement. She consulted with us, regularly checking we were on the same page and that she was grasping our core business and direction. She identified the areas we needed to address in order to move the strategy along and provided clear guidance on how to do this.
“Aileen also offered us ideas and opinions, which we found very useful indeed. To have such a clear thinker on your team, who delivers exactly what she says she will, is both satisfying and sadly a little unusual these days. Aileen is undoubtedly one of the top consultants in her field and I would not hesitate to use her again in the future or to recommend her to you.”