Royal College of Surgeons, Edinburgh (RSCEd)
Independent membership organisation for training, education & assessment of surgeons, dental surgeons and doctors involved in surgical patient care. 25k members in 100+ countries.
“Aileen is an extremely hardworking marketing professional, but she also possesses the qualities of integrity and empathy to listen and understand the challenges that face her team to develop supportive solutions to achieve goals and deadlines.”
Aoife O’Sullivan, Communications and PR Manager, RCSEd
Brief
Engaged by CEO in interim Director, Marketing & Communications role as part of eight-person senior leadership team with full operational responsibility, including annual turnover of £18.2m. Managed four direct reports with leadership of 21 colleagues in total.
Achievements
- Teams managed delivered PR & external communications (press & media campaigns, newsletters), marketing and brand projects, member subscriptions and engagement.
- Delivered comprehensive review of PR model and delivery, paving the way for new PR strategy and development of enhanced Press Office function.
- Led website development project to be built with marketing automation to enable differentiated membership approach.
“Aileen has a huge wealth of marketing and leadership experience and during our time working together I learnt a great deal from her in developing and implementing marcomms procedures and strategies, and she became a mentor to me both professionally and personally.
“As director of the department, her leadership was firm yet fair, and her approach was always open, honest and direct. Ultimately, Aileen is an extremely hardworking marketing professional, but she also possesses the qualities of integrity and empathy to listen and understand the challenges that face her team to develop supportive solutions to achieve goals and deadlines. I would welcome the opportunity to work with her again.”