YouthNet UK
Online charitable organisation supporting young people and enabling community volunteers
“Aileen is an achievement-orientated, hard-working, experienced professional with a sense of humour.”
Fiona Dawe, CBE, CEO, YouthNet UK
Brief
To manage and co-ordinate marketing and communications activity – online marketing; branding; communications; events; CRM & literature – to reach target audiences, generate income and traffic, and raise the profile of the charity’s achievements and services.
Achievements
Led the rebranding project for ‘do-it.org’ producing brand wheels, personalities and values, in collaboration with creative agencies incorporating focus and stakeholder groups’ input, prior to the creation of a new look and feel, to work online and on mobile phones.
“Aileen slotted in really quickly and professionally when she worked with us from January – May 2007. We have a small, but committed and dynamic team and while she was at YouthNet she worked on 2 of our key online services for young people – The Site.org, delivering high-quality information, signposting & frontline emotional support and Do-it.org.uk, all about volunteering. She managed and co-ordinated the following: online marketing; branding; communications; events; CRM & literature – to reach target audiences, generate income and traffic, and raise the profile of the charity’s achievements and services. Aileen is an achievement-orientated, hard-working, experienced professional with a sense of humour.”
Online charity for young people delivering high-quality information, signposting & frontline emotional support.
One-stop shop for advice and information on volunteering.